Search Optics Inc.®, a leader in providing fully integrated interactive marketing solutions for the automotive dealer, has announced a reputation and social media program which will work to protect dealers’ online reputation.

The Internet has evolved into the top destination for information, as a result the need to monitor the automotive dealer brand image online is imperative. For this reason Search Optics offers a social media platform that updates, monitors and creates profiles on the top Web 2.0 sites. Christian Fuller, Executive Vice President states, “Our social media program is designed to increase brand awareness and online visibility by using social media as a way to connect with customers. We are confident social media will continue to be an excellent tool for today’s savvy auto dealer.”

The reputation management program begins with Web 2.0 campaigns on popular social media sites such as Myspace, YouTube, Twitter, & RSS feeds. Additionally, the program includes online press release distribution, social media blasts, web 2.0 profile optimization, weekly content updates & monthly statistical reporting.